Uniting a global talent business behind one human voice.

Client: LHH (The Adecco Group)
Partner: Boldspace
Scope: Verbal identity, brand copy, campaign, launch film, websites

The Challenge

Following multiple acquisitions under The Adecco Group, LHH needed a rebrand to unify its legacy brands and clarify its market positioning.

The Solution

Jules worked closely with the Boldspace agency team, who carried out extensive global research including competitor analysis, qualitative and quantitative studies, and stakeholder interviews. Together we explored what set LHH apart and developed a brand narrative celebrating its integrated services, global scale with local expertise, and human-centred innovation. I then led the creation of the Verbal Identity guidelines and brand copy frameworks, reinforcing a distinct, engaging and human-centred narrative across all communications. This spanned a social-first creative campaign, an internal launch film, a campaign launch film and copy for the global and US websites.

Smiling woman wearing a terracotta headwrap

We are Thoughtful

We are considerate in the way we listen to clients and candidates and the advice we give. We are human in our eagerness to remain curious, explore worlds and find new connections. We are strategic in the solutions we craft.