Giving a security summit an identity researchers take seriously.

Client: CyberArk
Partner: MOI
Scope: Brand strategy, identity, logo, art direction, event digital

The Challenge

CyberArk's INTENT Security Summit was built for researchers, a sharp and sceptical audience that can spot marketing a mile off. The event needed an identity of its own. It had to feel credible to the security community, carry the weight of the CyberArk name and give the summit a clear sense of purpose.

The Solution

Working with the agency team, Just started with the summit's core values and brand strategy before shaping the look. From there came the INTENT logo and a cohesive identity: colour, typography and graphic elements chosen to resonate with researchers. The identity signals security and professionalism at every touchpoint, from the event homescreen onwards.

CyberArk Intent security summit website shown on a desktop monitor and a phone

Security, with intent.

Before a single pixel, we defined the summit's values and strategy. Then came the INTENT logo and a look and feel built to earn the trust of an audience that questions everything.

Every letter carries its own code.

CyberArk Intent summit hero with a neon green circle, numbered steps and a submit call to action

Let’s take
a closer look.

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